What's New In Publishing
In addition to vastly increasing the scale and reach of ad and content campaigns to relevant consumers who are as yet unknown to brands and publishers, 1plusX also enables far easier combining of available “deterministic data”. Deterministic data includes brands own (“first party”) data, publishers’ (“second party”) data, behavioural targeting companies’ (“third party”) data, search string data, users’ location data and many more data points.
"1plusX goes far beyond solving the data compositing problem. The platform’s artificial intelligence and machine learning algorithms generate “probabilistic data” which makes incredibly accurate predictions of consumers’ characteristics and personal preferences whilst maintaining users’ anonymity. This data enables ad and content campaigns at vast scale without compromising on relevance to consumers – which is a huge challenge for programmatic ad systems. In fact 1plusX can find entirely new but interested consumers of whom brands and publishers were previously totally unaware.”
Fiona Salmon has joined consumer prediction platform 1plusX as managing director after nearly a decade in senior business development, publisher solutions and sales positions at contextual targeting pioneer Vibrant Media where she was most recently vice-president, global business director. Prior to Vibrant Media, she was at News International, Emap, and Trinity Mirror.
As well as enabling brands and publishers to communicate more personally with consumers, 1plusX also delivers predictive insight back to brands and publishers, which can inform their product, service, content and marketing decisions.
Die IAB Switzerland freut sich über eine erfolgreiche Teilnahme an der Dmexco 2017, der weltweit führenden Messe & Konferenz der digitalen Industrie in Köln. Mit zwölf Schweizer Unternehmen war die IAB Switzerland am 13. und 14. September 2017 Gastgeber des Schweizer Länderpavillons.