Introduction to 1plusX

A new data management platform developed by two ex-Google directors predicts consumers’ characteristics and interests enabling brands and publishers to vastly Increase the significant scale and relevant reach of digital marketing and content campaigns. Using artificial intelligence (AI) and machine learning algorithms 1plusX identifies previously unknown consumers whose characteristics and personal preferences are a match to what brands and publishers can offer. This vastly increases the relevant reach and significant scale of advertising and content campaigns, slashing the cost of wasted ad impressions, and improving the consumer experience by providing them with extremely relevant content and ads.